Giancarlo’s Italian Branding

Fresh. Seasonal. Italian. Those are the three keywords that best describe the true Italian experience you get when visiting Giancarlo’s Italian Restaurant. Mr. Giancarlo “Gianni” Pacitti himself was on a mission to bring the exciting delicious flavours of his hometown in Italy over to the people of Scotland. Based in Tranent, just outside of Edinburgh, Giancarlo set up his Italian restaurant, offering a variety of authentic Italian food cooked by Italian chefs to the locals.

Giancarlo came to us in search for a clean, modern yet authentic brand that best represented the food, the atmosphere and the exciting flavours that his restaurant offers. Our creative design team then came up with a brand that best conveyed the full authentic Italian experience whilst also appearing modern, clean and fresh.

Keep an eye out for Giancarlo’s Italian new website coming soon along with the full new menus! Check out the sneak preview below!