SEO Edinburgh – Practicing What We Preach

One of the key things you want to achieve once you have your nice new website design up and running is have it appearing in the search engines as high as possible for a keyword phrase relevant to the business your new website is designed to promote.

In our case, although we are promoting web design services in Edinburgh, Glasgow and other major cities, we a being asked more and more for SEO services to help with our customer promotions.

So from our own perspective, we'd like to see our site appear higher in the search engines ourselves for the competitive keyword phrases of SEO Edinburgh or SEO Glasgow. If we could produce good results ourselves for the term SEO Edinburgh for instance, then we may benefit ourselves from gaining more customers interested in our SEO services.

One the key things to bear in mind with any SEO effort is the keyword research phase. By carrying out thorough keyword research, it's possible to discover many keyword phrases related to the main keyword you have in mind.

The main, or short keyword is often referred to as the "seed" keyword, with the longer, related keyword phrase referred to as the "long tail" keyword.

SEO Edinburgh – Can WE Rank For This Highly Competitive Keyword?

In our own case SEO Edinburgh would be our seed keyword and as in many cases with seed keywords, the competition for that keyword is fierce. Long tale keywords have lower competition, but since they are more specific search phrases, the actual search volume can be much lower than the seed keywords.

So our first stages of keyword research has helped us establish that, at the time of writing, there is over 5 million competing web pages on the internet for the term SEO Edinburgh! This amount of competition in any circumstances is going to make our chosen term very difficult to rank for.

However, that isn't going to stop us trying since the amount of searches merits the effort – in other words, there are an awful lot of people looking for SEO Edinburgh services every month!

And as said before, if we can begin to rank our pages and our site for this term, then in not only helps us potentially attract new customers for our search engine optimisation service, it helps prove we actually do practice what we preach and get ranked for SEO Edinburgh!